Minuk Hwang

¹ Planning² Design³ Engineering

Minuk Hwang is a product engineer who treats planning, design, and engineering as one spectrum. He started in design at KREAM (Naver Group), co-founded a consumer product to 1,000+ MAU, and is now focused on engineering with React, Next.js, and TypeScript. He currently builds interactive UI systems, internal tools for designers, and multi-brand design systems at LOTTE Innovate.

Experience

  • LOTTE Innovate·Frontend Engineer

    Aug 2024 – Present · Seoul

    IT subsidiary of Lotte Group, building fan engagement platforms for Korean sports and entertainment IPs (FC Seoul, FC Anyang, Suwon Samsung).

    • Payment Module · Engineered a unified payment module by formalizing a 5-stage payment flow and 10 error types across PC (iframe) and mobile (redirect), reducing per-brand integration code from 2,300 to 30 lines and effort from 3 days to 1 hour.
    • Quality Automation · Built end-to-end payment testing (Playwright + MSW) with AI-assisted reporting, cutting equivalent QA from 3 hours to 2 minutes and catching 10 bugs before release.
    • System Design · Established a 3-Layer CSS token architecture with utility mapping for a 10+ brand platform, reducing duplicated brand-specific UI code by 83% and new brand onboarding from 1 man-day to under 1 hour.
    • Experimentation · Engineered a feature-flagged A/B test with a 7-event GA4 conversion funnel, keeping tracking intact across a multi-app login flow.
    • Architecture · Designed a declarative UI architecture using the Builder Pattern, reducing implementation time by 87% (1 day → under 1 hour).
    • Performance · Optimized sprite-based effects with a two-stage Sharp compression pipeline, reducing asset size by 75% (8MB → 2MB).
    • DX · Rolled out a Feature Flag system with AI-assisted Git automation, cutting hotfix rate from 15.4% to 0%.
  • YOGIDAM·Co-founder & Product Manager

    Mar 2022 – Feb 2024 · Seoul

    Co-founded a smoking zone navigation platform addressing illegal cigarette disposal.

    • Strategy · Business model, IR pitching (selected for 10+ social venture programs)
    • Product · Planning, UX design, dev coordination, user research (scaled to 1,000+ MAU)
    • Marketing · Local guerrilla posters in Sinchon, SNS ads, community event booths
  • KREAM·Product & Contents Designer

    Jun 2021 – Mar 2022 · Seoul

    C2C trading platform for limited-edition products under Naver Group.

    • UX Strategy · Spearheaded service planning for the pre-owned luxury market by analyzing user pain points and designing UX-driven flows.
    • Design · Product image guidelines, platform activation visuals for credit card events, in-app events, and new product launches
    • Engagement · Redesigned 'Style Challenge' reward mechanics, increasing unique user participation by 50% (2k → 3k).
    • Marketing · Revamped Instagram strategy, enhancing content aesthetics and driving 20,000+ follower growth.
  • Digital Media Lab (Yonsei University)·Undergraduate Researcher

    Mar 2021 – Jun 2021 · Seoul

    Research on AR information design for truck drivers at small construction sites.

    • Research · Qualitative analysis, case studies, AR infotainment research
    • Publication · Co-authored paper in the Journal of the HCI Society of Korea
About | Minuk Hwang's Portfolio